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1. Develop BA’s in the area assigned. 2. Driving liquidation with FSO (field sales officers) who are directly under them 3. Ensuring timely payments 4. Daily review & Monitoring of FSOs performance and motivating them to reach targets, & action on non performing FSOs. 5. Dealer classification (retailers) 6. Generating sales 7. Extensive brand promotion at farmer level and educating farmers on sustainable agriculture 8. Meeting and developing business with mid-size farmers in the area 9. Training FSOs to market our products 10. Timely MIS reporting to ASM 11. 100 BA visits a month 12. Farmer visits along with Each FSO completing 100 farmer visits 13. Recording proper entry of daily visits in SFA 14. Participate in 8 Crop Show a month |
| Excellent Selling skills, FSO management skills, Influencing skills |
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Knowledge of the area’s Agri input market and Biological segments Knowledge of sustainable agriculture, products methods & tools |
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| Excellent Selling skills, FSO management skills, Influencing skills |
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Knowledge of the area’s Agri input market and Biological segments Knowledge of sustainable agriculture, products methods & tools |
| SALES & COLLECTION |
| 1. Implement sales strategies along with TM/ASM for the area assigned to achieve region-wise, crop-wise, season-wise targets |
| 2. product placement |
| 3. Drive sales with the assigned BAs. & get orders |
| 4. Generating & growing sales & driving liquidation in the area |
| 5. Develop and manage efficient distribution networks for sales in the area assigned. |
| 6. Implement product strategy for the area/territory |
| 7. Ensuring timely payments & collections |
| 8. Get minimum INR 50k business per farmer from minimum 20 large land holding farmers (excluding farmers of FRO) |
| 9. Ensure zero sales return in their area of operation |
| TEAM DEVELOPMENT & MANAGEMENT |
| 1. Ensure field activities are being done as per target on each route |
| 2. Daily review & Monitoring of marketing team’s performance on SFA and motivating them to complete activity targets, |
| 3. Train & guide marketing team to achieve their field activity targets. Ensure that mktg team is well trained on |
| · Technical capabilities of our products, |
| · mode of action, |
| · How to effectively counter farmer objections. |
| 4. Minimum one training every month to be given to mktg team. |
| 5. Guide / train/ take action on non performing team members |
| BA & BUSINESS PROFIT MANAGEMENT |
| 1. Build & maintain strong relations with all BAs. |
| 2. Clearly explain company’s ongoing scheme to dealers |
| 3. Dealer classification (retailers) |
| 4. Get order projections/plans from Dealers |
| 5. Monitor stock of dealers and sub-dealer |
| 6. Handle Accounts – submit CN to dealers and send acknowledgement copies |
| 7. Ensuring Extensive brand promotion at farmer level and educating farmers on sustainable agriculture |
| 8. Organize night farmer meetings in every allocated village every season |
| 9. Conduct product demo and submit cost-benefit analysis of the product demo and conduct crop show |
| 10. Timely MIS reporting to ASM / TM |
| 11. Monthly target :- |
| · Eight (8) Crop Shows. to be attended with team. Minimum 10 farmers in each crop show |
| · 72 Farmer field Visit |
| · Minimum 16 corner meetings (Min 5 farmers in each meet) |
| · Minimum four (4) Small Farmer meeting meetings a month with team (Min 50 farmers in each meet) |
| Excellent Selling skills, |
| DGO & FRE management skills, |
| Influencing skills |
| Strong network & relations with major BAs in the area. |
| Knowledge of the area’s Agri input market and Biological segments |
| Knowledge of sustainable agriculture, products methods & tools |