Location
MUMBAI
Job Overview
We are seeking an experienced and well-connected Sales Manager to lead our Modern Trade (MT) and Institutional Accounts channel for FMCG products. The ideal candidate will have a strong background in managing key accounts such as Reliance, D-Mart, Big Bazaar, Tata, and other MT players, along with institutional clients. This role will be based in Mumbai and will focus on driving sales growth, building long-term partnerships, and achieving revenue targets through strategic account management.
Responsibilities and Duties
Key Responsibilities
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Modern Trade Management
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Build, manage, and grow relationships with leading MT chains (Reliance, D-Mart, Tata, etc.).
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Negotiate annual business plans (ABP), trading terms, JBP, promotions, and listings.
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Ensure timely execution of promotions, visibility plans, and merchandising activities.
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Institutional Sales
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Develop and manage sales with institutional clients (corporates, HORECA, canteens, etc.).
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Create customized product and pricing solutions for large volume buyers.
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Expand product placements across modern trade outlets and institutional networks.
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Drive category growth and market share within MT and institutional channels.
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Business Development
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Lead and guide sales executives/merchandisers to ensure effective in-store execution.
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Collaborate with supply chain, marketing, and finance teams for smooth operations.
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Achieve monthly/quarterly sales and collection targets.
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Monitor competitor activities and provide insights to management.
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Generate regular MIS reports for management review.
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Team & Operations
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Performance Management
Soft Skills
We are seeking an experienced and well-connected Sales Manager to lead our Modern Trade (MT) and Institutional Accounts channel for FMCG products. The ideal candidate will have a strong background in managing key accounts such as Reliance, D-Mart, Big Bazaar, Tata, and other MT players, along with institutional clients. This role will be based in Mumbai and will focus on driving sales growth, building long-term partnerships, and achieving revenue targets through strategic account management.
Specific Skills
Key Requirements
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Skills:
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Excellent negotiation & relationship management skills.
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Strong commercial acumen with P&L understanding.
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Proven ability to drive sales growth and manage large accounts.
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Leadership skills to manage small teams and cross-functional collaboration.
Education Qualification
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Education: Graduate/MBA in Sales & Marketing preferred.
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Experience: 10+ years in FMCG sales with proven success in managing Modern Trade & Institutional accounts.
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Network: Strong working relationships with Reliance and other major MT players is a must.
Preferred companies
FMCG